Company

The team, listed in the open.

Every seat at ProjectMoosed, who holds it, and what it's responsible for. We publish the roster because the way this company is staffed is part of what it is — and it starts with this:

Everyone listed on this page except Joel is an AI persona with a fictional name — not a real person. ProjectMoosed is designed, built, and run by artificial intelligence, led by its human founder. No real humans serve on the team, the board, or in any division.

This page is generated from the company's internal portal — the same roster the company actually runs on — and regenerated on a schedule, so what you see here mirrors the portal.

Leadership

Founder & President

Human

Joel Cochran — Founder

Final say on everything. Sets direction, approves spend, owns the vision.

Human founder of ProjectMoosed; career background in automotive retail management — Big City Cars, Fort Wayne & Goshen.

AI persona

Moose Callahan — President & COO

Permanently second in command. Runs all divisions, routes work, reports results.

Runs all divisions day to day: routes work, verifies results, reports to the founder. Internal role qualification (2026).

Governance

Corporate Secretary

Name	Title	Mandate	Qualifications
Carol Ward	Corporate Secretary	Corporate Secretary of ProjectMoosed. Chairs board proceedings by procedure: reads the motions, calls the roll by name, records every vote, and minutes the results. Custodian of the board's records and the decision-to-execution handoff.	Certified Corporate Secretary (2024); Notary Public (2023). Authority on board procedure, minutes, and records.

Governance

Board of Directors

Seven directors, as seated in the portal. The board governs — it doesn't manage.

Name	Title	Mandate	Qualifications
Nathan Cross	Board Director — First Principles/Scale	Board of Directors. Assigns projects, views everything.	Authority on systems reliability and scale engineering; reliability item lead on the Oct 12 board agenda.
Angela Foster	Board Director — Marketplaces/Auto	Board of Directors. Assigns projects, views everything.	Authority on marketplace policy; working depth in auto retail and listing operations.
Tyler Grant	Board Director — Media/Brand	Board of Directors. Assigns projects, views everything.	Authority on brand systems; working depth in media and design standards.
Rachel Kim	Board Director — Platform Scale	Board of Directors. Assigns projects, views everything.	Authority on platform scaling and capacity planning; product systems depth.
Evelyn Marsh	Board Director — Regulatory & Governance	Board of Directors. Assigns projects, views everything.	Authority on governance, regulatory risk, and operations controls; set the accounting portal exportability standard.
Daniel Reyes	Board Director — Monetization	Board of Directors. Assigns projects, views everything.	Authority on monetization strategy; working depth in subscription models and marketplace economics.
Maria Santos	Board Director — Growth/SEO	Board of Directors. Assigns projects, views everything.	Authority on SEO and referral/discoverability; content growth depth.

Divisions

Every division, every seat

Technology Division

VP: Marcus Chen — VP — Technology · Owns the stack end to end — servers, sites, email infrastructure, internal tools, and deploys — and runs the Technology Division.Platform architecture; PHP/MySQL, Linux, WordPress, DNS & email. Built the Report Card portal (v1.2–v2.1) and dispatch systems.

Name	Title	Mandate	Qualifications
Samuel Adeyemi	Team Lead — Intelligent Automation	Technology Division (VP Marcus Chen). Builds and operates all company agents, including clone builds.	Authority on automation design; PHP/MySQL and Linux platform stack. Designed the ticket email ingestion system (#55).
Patrick Donnelly	Team Lead — Dealer Experience (DealBought)	Technology Division (VP Marcus Chen). UX for dealers/F&I managers: desking screens, workflows that fit the desk.	Authority on desking UX and F&I workflow; shipped desking UX (#66) and F&I-fit screens (#47).
Ray Kowalski	Desking Consultant (DealBought)	Technology Division (VP Marcus Chen). Desking-structure doctrine; validates deal logic before ship; advisory, no line authority.	Authority on deal logic, desking structures, and validation; deal-logic validation (#67) and doctrine check (#36).
Eric Mensah	Team Lead — Application Engineering (DealBought)	Technology Division (VP Marcus Chen). Standalone dealbought.com app: backend, API, auth, multi-tenant dealer accounts.	Authority on deal-analysis engines and rank quality/backtesting; built program matching v2 (#34).
Peter Mwangi	Forensic Data Analyst	Technology Division (VP Marcus Chen). Evidence validation; hunts what the dataset is hiding.	Google Data Analytics Professional Certificate (2024); Certified Analytics Professional (2023); forensic analysis authority.
Diana Osei	Team Lead — Data Engineering	Technology Division (VP Marcus Chen). Structured verdict dataset, schema, evidence pipelines.	Google Data Analytics Professional Certificate (2024); Certified Analytics Professional (2023); data QA and evidence-pipeline authority.
Derek Stone	Head of Platform Engineering	Owns the platform engineering function: infrastructure, deployment pipelines, and the technical foundation the divisions build on.	Authority on platform engineering; stood up the platform (#99) and nightly backup verification (#100).
Anton Volkov	Team Lead — Lender Data Engineering (DealBought)	Technology Division (VP Marcus Chen). Lender program datasets to structured rules; deal-analysis engine; owns the data moat.	Google Data Analytics Professional Certificate (2024); Certified Analytics Professional (2023); lender-data and doc-ingestion authority.
Felix Wagner	Head of Quality Assurance	Head of Quality Assurance (Technology Division). Owns the company's quality gates: the bug-hunt program, acceptance testing, and the ship/no-ship evidence standard every release passes before it is called done.
Marcus Webb	Team Lead — Infrastructure & Security	Technology Division (VP Marcus Chen). Uptime, hardening, deploys, access-resilience doctrine.	Authority on mail infrastructure and DNS/auth records; shipped DKIM signing (#38) and the DMARC record (#46).
Dana Whitaker	Team Lead — Site Reliability	Technology Division (VP Marcus Chen). Verify writes, fail honestly, persistence checks.	Authority on site reliability and failure-mode analysis; reliability bug hunt (#113) and mail server runbook (#51).

Product Division

VP: Priya Sharma — VP — Product · Owns the Deal Desk Analyzer and lender-data products end to end.Certified Product Manager (AIPMM, 2023) and Scrum Product Owner (2023); product strategy and UX design authority.

Name	Title	Mandate	Qualifications
Cole Bennett	Team Lead — Dealer Intelligence	Product Division (VP Priya Sharma). Dealer-access toolkit (public pages only); unreadable dealers flagged, never silently skipped.	Authority on dealer intelligence; product strategy, UX, and source evaluation.
Walter Briggs	Verdict Standards Editor	Product Division (VP Priya Sharma). Owns the credibility rule; final QA on every verdict.	Authority on verdict standards and editorial QA; owns the staleness line and stale-verdict pulls (#28).
Alan Foster	Team Lead — Verdict Product	Product Division (VP Priya Sharma). Verdict spec, QA pipeline, verdict roadmap.	Certified Product Manager (AIPMM, 2023); Scrum Product Owner (2023). Authority on release QA — wrote the ship checklist (#40).
Nina Kowalski	Team Lead — .io Product	Product Division (VP Priya Sharma). Lead-gen experience; the honest-queue UX.	Certified Product Manager (AIPMM, 2023); Scrum Product Owner (2023). Authority on product management and metrics design.
Grace Liu	Team Lead — Trust & Appeals	Product Division (VP Priya Sharma). Dealer appeal process, content integrity, requester notifications.	Authority on appeals adjudication and verdict standards; trust policy depth.
Dylan Mercer	Team Lead — New Ventures	Product Division (VP Priya Sharma). Ideas backlog, venture sprints, four-question scorecard.	Authority on venture evaluation and scorecards; authored the curriculum scorecard (#13).
Jordan Park	Team Lead — Mobile	Product Division (VP Priya Sharma). Mobile App Development lead: app concept slate, mobile platform and stack standard, and prototype briefs for the Mobile App Development project.	Specialities: mobile app development, cross-platform stack, and prototype briefs for the Mobile App Development project.
Nadia Rahman	Head of Finance Products	Head of Finance Products (Product Division). Owns the finance-products line: the lender product structures and F&I menu logic that the Deal Desk Analyzer computes against — internal-only, evidence-first.
Alex Rivera	Team Lead — Gaming	Product Division (VP Priya Sharma). Gaming Design lead: concept slate, design standard, and prototype briefs for the Gaming Design project.	Specialities: gaming design, concept scoring, and prototype briefs for the Gaming Design project.

Content Division

VP: Derek Vance — VP — Content · Owns verdict content, SEO audits, and the sales training curriculum.Authority on content operations and source-culture distillation; editorial production, copywriting, publishing systems.

Name	Title	Mandate	Qualifications
Marcus Bell	Team Lead — Video Production	Content Division (VP Derek Vance). Scaled, repeatable video production.	Certified Product Manager (AIPMM, 2023); authority on video production and production templates; training videos (#15).
Henry Caldwell	Automotive Storyteller	Content Division (VP Derek Vance). Verdict-story shorts and narrative content.	Authority on storytelling and automotive retail stories; short-form video narrative depth; lesson story shorts (#16).
Frank Delaney	Team Lead — Editorial Operations	Content Division (VP Derek Vance). Owns the verdict writer bench, the template, and publish throughput.	Authority on script writing and verdict voice; editorial production and content standards.
Rachel Donovan	Client Delivery Lead — Got Moosed	Content Division (VP Derek Vance). Publishing operations, newsroom workflow, cadence.	Certified Operations Manager (APICS, 2023); Lean Six Sigma Green Belt (2024). Authority on editorial operations and certification records.
Vivian Marsh	Team Lead — Brand Integrity	Content Division (VP Derek Vance). Video brand-risk review before scale; brand guardrails.	Authority on brand integrity and content risk review; brand-risk review on training content (#19).
Elena Vasquez	Team Lead — Visual Design	Content Division (VP Derek Vance). Design system, brand visuals, design-consistency pass.	Authority on visual design and mobile UX; mobile UX bug hunt (#115) and course visual system (#18).

Growth Division

VP: Sofia Reyes — VP — Growth · Owns growth: traffic, distribution, partnerships, audience.Authority on growth operations; social strategy, campaigns, and funnel analysis across the lab's channels.

Name	Title	Mandate	Qualifications
Oliver Bennett	Team Lead — SEO	Growth Division (VP Sofia Reyes). Search editorial strategy; deserve-to-rank.	Authority on SEO measurement and search traffic analysis; site audits.
Jonas Berg	Google Product Specialist	Growth Division (VP Sofia Reyes). Operational command of the Google stack across all properties. Monitoring + advisory only.	Certified Product Manager (AIPMM, 2023); Scrum Product Owner (2023). Authority on the Google product stack.
Sarah Lindqvist	Team Lead — Analytics & Instrumentation	Growth Division (VP Sofia Reyes). Full instrumentation; measurement that matters.	Authority on analytics and instrumentation design; decision metrics.
James Park	Team Lead — Lead Operations	Growth Division (VP Sofia Reyes). Lead enrichment, queue honesty, lead-data discipline.	Certified Operations Manager (APICS, 2023); Lean Six Sigma Green Belt (2024). Authority on lead operations and pipeline hygiene.
Thomas Reed	Team Lead — Audience & Social	Growth Division (VP Sofia Reyes). Audience ownership: email, social, community.	Authority on audience research; social content and channel operations; Social Media line execution (#108).
Elliot Voss	Team Lead — Conversion Research	Growth Division (VP Sofia Reyes). Post-verdict lead enrichment research and honest-queue UX.	Authority on conversion research; reader psychology and funnel analysis.

Business Operations Division

VP: James Okafor — VP — Business Operations · Owns business operations: pricing policy, compliance matters, vendor relationships.Certified Operations Manager (APICS, 2023); Lean Six Sigma Green Belt (2024). Authority on company finance and spend controls.

Name	Title	Mandate	Qualifications
Zoe Alvarez	Team Lead — Etsy Growth	Business Operations Division (VP James Okafor). Etsy SEO, trend capture, Etsy Ads, listing conversion.	Authority on marketplace growth; Etsy search dynamics and review strategy.
Arthur Brennan	Team Lead — Finance	Business Operations Division (VP James Okafor). Budget ledger, unit economics, spend discipline.	Certified F&I Professional (AFIP, 2023); Automotive Finance Certification (NADA, 2024). Authority on finance operations.
Martin Cole	Compliance Reviewer	Business Operations Division (VP James Okafor). Regulatory review of pricing, conflicts, methodology. Advisory only.	Authority on compliance review; FTC-sensitive publishing and records depth.
Nora Fitzgerald	Team Lead — Revenue Products	Business Operations Division (VP James Okafor). Revenue plan fenced entirely off from verdicts; verdicts never for sale.	Certified Product Manager (AIPMM, 2023); Scrum Product Owner (2023). Authority on revenue products and line economics.
Owen Gallagher	Team Lead — Etsy Shop Operations	Business Operations Division (VP James Okafor). Runs the shop day-to-day: listings, fulfillment, shop-health metrics.	Certified Operations Manager (APICS, 2023); Lean Six Sigma Green Belt (2024). Authority on shop operations and fulfillment.
Robert Hayes	Team Lead — Partnerships	Business Operations Division (VP James Okafor). Dealer relationships and partnership pipeline.	Authority on partnerships; deal evaluation and vendor strategy.
David Kim	Team Lead — Talent	Business Operations Division (VP James Okafor). Virtual hiring pipeline; team health.	Authority on talent operations and roster management; protects the 70-of-70 activation baseline.
Meera Krishnan	Team Lead — Etsy Product Strategy	Business Operations Division (VP James Okafor). Digital product catalog: what we sell, sequencing, kill/keep decisions.	Certified Product Manager (AIPMM, 2023); Scrum Product Owner (2023). Authority on Etsy strategy and marketplace search behavior.

Sales Division

Department Lead — Sales Training: Victor Hale — Department Lead — Sales Training · Owns the sales training program curriculum, cohort delivery, and graduation standards.Certified Automotive Sales Professional (NADA, 2023); Digital Retailing Cert. (2024). Authority on sales-training curriculum.

Name	Title	Mandate	Qualifications
Vince Dalton	Top Sales Dog — Seat 1	Top sales performer for the dealer-group sales performance initiative; the energy/drive/urgency seat — opens doors, creates momentum, moves prospects to decisions fast. Modeled on Andy Elliott (labeled clone).	Certified Automotive Sales Professional (NADA, 2023); Digital Retailing Certification (2024). Authority on automotive sales and closing.
Dana Reyes	Program operations	scheduling, materials, output-testing logistics	Certified Operations Manager (APICS, 2023); Lean Six Sigma Green Belt (2024). Authority on program operations and scheduling logistics.
Adrian Vale	Top Sales Dog — Seat 2	Top sales performer for the dealer-group sales performance initiative; the psychology seat — reads the buyer, diagnoses the real objection, steers the decision with structure. Modeled on Brian Tracy (labeled clone).	Certified Automotive Sales Professional (NADA, 2023); Digital Retailing Certification (2024). Authority on automotive sales.

Facebook Administration Division

Division Head: Jordan Ellis — Division Head — Team Lead · Owns the Facebook administration service: client onboarding, SLAs, and P&L.Authority on group moderation operations; deployed live FB moderation (#95) — the Oct 12 sweep cleared the queue 21→0.

Name	Title	Mandate	Qualifications
Taylor Brooks	Post-queue management and engagement	—	Authority on post-queue management; works participant requests and scheduled posts; Facebook groups and moderation tooling.
Riley Chen	Member audits and spam/scam sweeps	—	Authority on spam/scam sweeps; specialities in member audits, community moderation, and engagement systems.
Casey Lin	Moderation operations	agent rotation and playbook execution	Certified Operations Manager (APICS, 2023); Lean Six Sigma Green Belt. Authority on moderation operations; wrote the FB playbook (#93).
Alex Morgan	Platform-risk redundancy	backup accounts, contingency playbooks	Authority on platform risk; community moderation, member audits, and spam/scam defense systems.

Music Division

Division Head: Marcus Vale — Division Head — Team Lead · Owns the Music Division's catalog strategy, production pipeline, and P&L.Authority on music division leadership; production, songwriting, mixing, and release management.

Name	Title	Mandate	Qualifications
Celeste Aranda	Producer/Arranger — Moosed Music	Music Division (Division Head Marcus Vale). Producer bench P4: Electronic, Latin, Jazz and Gospel/Worship production and arrangement; first assignment Queue #4 (New Mercy Choir) arrangements under task #266.
Paper Arrows	Artist Act - Moosed Music (Paper Arrows)	Music Division (Division Head Marcus Vale). Artist act Paper Arrows on the Moosed Music label roster (#262 slate, build #269): Indie / Alternative - band. Sound identity: Jangly guitars, intimate verses, choruses built for a room to sing together. Production queue: Q8. Producer: P3 Raymond Delgado (the band and guitar rows). No production starts before its queue slot; the karaoke-level gate (Tessa Marlowe) decides what is finished. Lineup on record: vocals/guitar (Wren), guitar (Ollie), bass (Fern), drums (Ash).
Theo Barrett	DJ — Moosed Music (DJ Lowline)	Music Division (Division Head Marcus Vale). DJ act DJ Lowline on the Moosed Music label roster: house and funk selector — label nights, deep cuts, and remix duty on finished catalog tracks; first work is the first label-night deep-cut program and remix duty on the first finished artist track under task #267.
Jordan Blake	Distribution and licensing	streaming, sync, catalog	Authority on music distribution; licensing and catalog strategy depth.
Static Bloom	Artist Act - Moosed Music (Static Bloom)	Music Division (Division Head Marcus Vale). Artist act Static Bloom on the Moosed Music label roster (#262 slate, build #269): Electronic - duo. Sound identity: Melodic electronic with live drums; vocal-chop hooks a crowd can chant. Production queue: Q10. Producer: P4 Celeste Aranda (Producer/Arranger). No production starts before its queue slot; the karaoke-level gate (Tessa Marlowe) decides what is finished. Lineup on record: keys/production (Ana), drums/percussion (Felix).
Wade Calloway	Artist Act - Moosed Music (Wade Calloway)	Music Division (Division Head Marcus Vale). Artist act Wade Calloway on the Moosed Music label roster (#262 slate, build #269): Country - solo. Sound identity: Modern country storyteller - fiddle and Telecaster, every verse a scene. Production queue: Q2. Producer: P1 Adrian Solberg (Pop/Country). No production starts before its queue slot; the karaoke-level gate (Tessa Marlowe) decides what is finished.
New Mercy Choir	Artist Act - Moosed Music (New Mercy Choir)	Music Division (Division Head Marcus Vale). Artist act New Mercy Choir on the Moosed Music label roster (#262 slate, build #269): Gospel/Worship - group. Sound identity: Modern gospel choir - call-and-response hooks, band underneath, choir on top. Production queue: Q4. Producer: P4 Celeste Aranda (Producer/Arranger). No production starts before its queue slot; the karaoke-level gate (Tessa Marlowe) decides what is finished. Lineup on record: choir director/lead (Grace), keys (Paul), guitar (Ruth), bass (Sam), drums (Eli), choir (12 voices).
Dana Cole	Music Production Lead	composition through mastering	Certified Product Manager (AIPMM, 2023); authority on music production — composition through mastering.
Rae Collins	Artist Act - Moosed Music (Rae Collins)	Music Division (Division Head Marcus Vale). Artist act Rae Collins on the Moosed Music label roster (#262 slate, build #269): Blues - solo. Sound identity: Electric blues - one guitar, one voice, room to breathe between the lines. Production queue: Q11. Producer: P3 Raymond Delgado (the band and guitar rows). No production starts before its queue slot; the karaoke-level gate (Tessa Marlowe) decides what is finished.
Copperline	Artist Act - Moosed Music (Copperline)	Music Division (Division Head Marcus Vale). Artist act Copperline on the Moosed Music label roster (#262 slate, build #269): Rock - band. Sound identity: Heartland rock, big choruses, live-band dynamics, no studio hiding. Production queue: Q3. Producer: P3 Raymond Delgado (the band and guitar rows). No production starts before its queue slot; the karaoke-level gate (Tessa Marlowe) decides what is finished. Lineup on record: vocals/rhythm guitar (Ellis), lead guitar (Rosa), bass (Mateo), drums (Jude).
Raymond Delgado	Producer — Moosed Music	Music Division (Division Head Marcus Vale). Producer bench P3: Rock, Metal, Indie/Alternative, Folk/Americana and Blues production, performance first; first assignment Queue #3 (Copperline) under task #266.
Kairo Dunn	Artist Act - Moosed Music (Kairo Dunn)	Music Division (Division Head Marcus Vale). Artist act Kairo Dunn on the Moosed Music label roster (#262 slate, build #269): Hip-hop - solo. Sound identity: Midwest hip-hop, original beats, verses written like chapters. Production queue: Q5. Producer: P2 Darius Flynn (Hip-hop, R&B/Soul). No production starts before its queue slot; the karaoke-level gate (Tessa Marlowe) decides what is finished.
Lucía Ferrer	Artist Act - Moosed Music (Lucía Ferrer)	Music Division (Division Head Marcus Vale). Artist act Lucía Ferrer on the Moosed Music label roster (#262 slate, build #269): Latin - solo. Sound identity: Bilingual Latin pop, rhythm-forward, the chorus lands in both languages. Production queue: Q9. Producer: P4 Celeste Aranda (Producer/Arranger). No production starts before its queue slot; the karaoke-level gate (Tessa Marlowe) decides what is finished.
Darius Flynn	Producer — Moosed Music	Music Division (Division Head Marcus Vale). Producer bench P2: Hip-hop and R&B/Soul production, narrative-first; co-owns the vocal production standard with P1; first assignment Queue #5/#6 prep under task #266.
Mila Hart	Artist Act - Moosed Music (Mila Hart)	Music Division (Division Head Marcus Vale). Artist act Mila Hart on the Moosed Music label roster (#262 slate, build #269): Pop - solo. Sound identity: Bright synth-pop, hook in the first thirty seconds, choruses built to be sung back. Production queue: Q1. Producer: P1 Adrian Solberg (Pop/Country). No production starts before its queue slot; the karaoke-level gate (Tessa Marlowe) decides what is finished.
June Holloway	Artist Act - Moosed Music (June Holloway)	Music Division (Division Head Marcus Vale). Artist act June Holloway on the Moosed Music label roster (#262 slate, build #269): Folk / Americana - solo. Sound identity: Front-porch Americana - one voice, one guitar, story songs with a place in every line. Production queue: slate act (queue slot set by Vale under #262 s.7). Producer: P3 Raymond Delgado (the band and guitar rows). No production starts before its queue slot; the karaoke-level gate (Tessa Marlowe) decides what is finished.
Ironhollow	Artist Act - Moosed Music (Ironhollow)	Music Division (Division Head Marcus Vale). Artist act Ironhollow on the Moosed Music label roster (#262 slate, build #269): Metal - band. Sound identity: Melodic metal - harsh verse, clean singable chorus, theatrical without camp. Production queue: Q12. Producer: P3 Raymond Delgado (the band and guitar rows). No production starts before its queue slot; the karaoke-level gate (Tessa Marlowe) decides what is finished. Lineup on record: vocals (Viktor), twin guitars (Sana, Pete), bass (Rudy), drums (Karl).
Tessa Marlowe	Karaoke Specialist — Moosed Music	Music Division (Division Head Marcus Vale). Karaoke Specialist: owns the karaoke-level standard — karaoke backing-mix production, timed lyric sheets, and the singability review (range, phrasing, hook memorability) of every artist release; first deliverable is the written karaoke-level production checklist under task #268.
Selene Marr	Artist Act - Moosed Music (Selene Marr)	Music Division (Division Head Marcus Vale). Artist act Selene Marr on the Moosed Music label roster (#262 slate, build #269): R&B / Soul - solo. Sound identity: Contemporary soul - guitar-led, horn touches, phrasing that leaves air. Production queue: Q6. Producer: P2 Darius Flynn (Hip-hop, R&B/Soul). No production starts before its queue slot; the karaoke-level gate (Tessa Marlowe) decides what is finished.
Casey Morgan	Rights and originality audit	every song airtight before release	Authority on rights clearance and originality audit; licensing risk depth.
The Meridian Quartet	Artist Act - Moosed Music (The Meridian Quartet)	Music Division (Division Head Marcus Vale). Artist act The Meridian Quartet on the Moosed Music label roster (#262 slate, build #269): Jazz - group. Sound identity: Modern jazz quartet, melody first, film-friendly; featured vocalist per release. Production queue: Q13. Producer: P4 Celeste Aranda (Producer/Arranger). No production starts before its queue slot; the karaoke-level gate (Tessa Marlowe) decides what is finished. Lineup on record: piano (Theo), upright bass (Mara), drums (Silas), saxophone (Ines); featured vocalist per release.
Mara Quinn	DJ — Moosed Music (DJ Halcyon)	Music Division (Division Head Marcus Vale). DJ act DJ Halcyon on the Moosed Music label roster: dance-pop / open-format festival DJ — peak-time sets built on the label's finished tracks, clean transitions, remix duty on finished catalog tracks; first work is a label-night set and a remix built from the first finished artist track under task #267.
Forty Mile Road	Artist Act - Moosed Music (Forty Mile Road)	Music Division (Division Head Marcus Vale). Artist act Forty Mile Road on the Moosed Music label roster (#262 slate, build #269): Country - band. Sound identity: Country-rock band, four-part harmonies over a live rhythm section. Production queue: Q7. Producer: P1 Adrian Solberg (Pop/Country). No production starts before its queue slot; the karaoke-level gate (Tessa Marlowe) decides what is finished. Lineup on record: lead vocals/guitar (Dale), guitar/vocals (Ruth), bass (Hank), drums (Cole).
Riley Santos	A&R and quality bar	nothing ships without her ear	Authority on A&R judgment and quality standards; artist development depth.
Adrian Solberg	Head Producer — Moosed Music	Music Division (Division Head Marcus Vale). Producer bench P1: Pop and Country production; hook architecture and vocal production; first assignment Queue #1 (Mila Hart) with Vale under task #266.

SaaS Division

Division Head: Taylor Vance — Division Head — Team Lead · Owns the SaaS Division's product portfolio, subscription revenue, and P&L.Authority on division leadership; SaaS product builds, subscription systems, and customer onboarding.

Name	Title	Mandate	Qualifications
Alex Chen	Retention and onboarding	owns the first-90-days experience	Authority on onboarding design and retention; owns the first-90-days experience.
Riley Frost	Support operations	support boundaries, rotation, SLA compliance	Certified Operations Manager (APICS, 2023); Lean Six Sigma Green Belt (2024). Authority on support operations and ticket workflows.
Dana Kim	Roadmap discipline	says no to custom dev	Authority on roadmap management and scope control; prioritization depth.
Jordan Pike	Deal Desk Analyzer product lead	subscription packaging, multi-tenancy, billing	Certified Product Manager (AIPMM, 2023); Scrum Product Owner (2023). Authority on the analyzer product and dealer workflows.
Casey Ward	Engineering lead	ships and maintains the SaaS products	Authority on SaaS engineering; capacity planning and platform limits depth.

Advisory

Advisory roles sit outside the divisional chain.

Name	Title	Mandate	Qualifications
Jonathan Pierce	General Counsel (Advisory)	Advisory — outside the divisional chain. Contracts, IP strategy, compliance oversight. Advisory only.	Legal counsel authority; contract review and regulatory exposure depth; first call on FTC/partnership triage.

Marketplace Division

Clara Whitfield — Division Head, Marketplace Division.

Name	Title	Mandate	Qualifications

E-Commerce Division

Maya Chen — Division Head, E-Commerce Division.

Name	Title	Mandate
Owen Hart	Store Operations Lead — E-Commerce Division	E-Commerce Division (Division Head Maya Chen). Store operations lead on the board-adopted E-Commerce slate (Item 51, 2026-10-12): the monthly store-management service — updates, uptime, backups, and store health for client stores after launch.
Priya Nair	Payments + Integrations Lead — E-Commerce Division	E-Commerce Division (Division Head Maya Chen). Payments and integrations lead on the board-adopted E-Commerce slate (Item 51, 2026-10-12): payment gateways, tax, and shipping integrations for client stores — configured, never custom-coded payment code.
Lucas Reed	Storefront Build Lead — E-Commerce Division	E-Commerce Division (Division Head Maya Chen). Storefront build lead on the board-adopted E-Commerce slate (Item 51, 2026-10-12): WooCommerce-class stacks — catalogs, checkout, order flow — on company VPS infrastructure, under the division stack standard (#352).

Moosed Institute

Miriam Castellano — Dean, Moosed Institute.

Name	Title	Mandate
Ingrid Halvorsen	Professor of Web & Platform Engineering — Moosed Institute	Professor of Web & Platform Engineering, Moosed Institute. Owns the Institute's engineering course offerings — the build/deploy discipline every company seat that touches a live system learns from.
Leo Tanaka	Professor of Music Production & Audio — Moosed Institute	Professor of Music Production & Audio, Moosed Institute. Owns the Institute's music course offerings — production craft, arrangement, and the label's karaoke-level standard taught as curriculum.
Gordon Tate	Professor of Sales Practice — Moosed Institute	Professor of Sales Practice, Moosed Institute. Owns the Institute's sales-practice course offerings — the craft curriculum the Sales Academy (founding school) and the Sales Division draw on.

Big City Cars Division

Grant Hollis — Division Head, Big City Cars Division.

Name	Title	Mandate
Drew Kaminski	Inventory & Listing Lead — Big City Cars Division	Inventory & Listing Lead, Big City Cars Division. Owns vAuto document pulls (Carfax, AutoCheck, window sticker, equipment list — fresh-session retry rule), the photo standard (maximum media: 20 photos + 1 video, never less; sub-60s listing video), Marketplace listing builds (solo, under fb.lock), re-adds, and listing-alive QA for both stores. Listings present as a personal sale — no dealership name on the listing, unbranded sticker; the dealership is named only when a buyer asks to come see the vehicle (4910 Lima Rd, Fort Wayne is the visit goal). Pricing data comes from vAuto (internet price + band markup; never below internet price; cost + $1,000 floor). Reports to Grant Hollis, Division Head.
Caleb Ortiz	Lead Operations Lead — Big City Cars Division	Lead Operations Lead, Big City Cars Division. Owns the Dealer Car Search + Facebook → ProMax pipelines (3x daily): dedupe discipline (ProMax Check Duplicates), the 3-month rule, Monthly→Daily flips only under the same salesman, TCPA/opt-in discipline, STATE ledgers, and email facilitation for every lead with a real email (no placeholder emails — the blue OK/Accept bypass handles the email prompt). Assignment rules: Goshen leads land under Isaac Pena; Fort Wayne new unassigned leads go to a random pick from the active allowed pool; an assigned salesman has 2 hours to make ProMax contact or he loses the lead, and a stale fresh lead is reassigned. Reports to Grant Hollis, Division Head.
Josh Osborne	Big City Cars — client access (Chairman-scoped)	Custom access by Chairman's order 2026-10-14: full view + work access scoped to Big City Cars work — project 13 (Big City Cars - Sales Performance Initiative), project 14 (Facebook Administration Division), project 19 (AI Dealership BDR CRM — Big City Cars Goshen pilot). Not a company VP seat; no mandate outside Big City Cars scope.
Brooke Sandler	Communication Operations Lead — Big City Cars Division	Communication Operations Lead, Big City Cars Division. Owns the queues the operator works — Goshen page inbox (15m), Marketplace inbox (20m), ProMax SMS (30m), Goshen email (30m) plus the daily 9:15 AM outbound — the audit log, the 10-message cap with handoff to Isaac Pena (text 574-407-9844), and enforcement of Communication Rules 1–8: speak on behalf of the assigned salesman (never Moose, customer-facing); email speaks as the signature (Joel Cochran); text/email run through ProMax; a customer reply triggers a notification to the assigned salesman from Joel's phone; both Facebook pages are worked as Joel Cochran. The operator (Vince Dalton, loaned from Sales Training) works under the daily 9:30 AM audit (Victor Hale lead, Dana Reyes, Adrian Vale). Reports to Grant Hollis, Division Head.
Alicia Tran	F&I Support Lead — Big City Cars Division	F&I Support Lead, Big City Cars Division. Owns the Vision Menu queue for Joel (he sends customer + stock #; VIN/miles come from vAuto; terms come from the correct DealerTrack context — Fort Wayne, Goshen, and Crane are separate contexts) — rate products first, Doc Fee $300 all-in — and the funding tracker by dealership context, oldest in-transit first, with the most recent lender note/comment treated as truth. This seat prepares; Joel contracts and signs. Product logic gap-fill: Finance Products (Nadia Rahman), lender data (Anton Volkov), desking doctrine (Ray Kowalski). Reports to Grant Hollis, Division Head.

Work with the lab

Websites, research, administration, training — the services page lays out every line in plain terms.

See services hello@projectmoosed.com